LenderHomePage: Mortgage Platform Redefining Customer Experience with an All-In-One

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Rocky Foroutan, CEO

Digitizing the mortgage process has revolutionized the industry. Traditional paper-based lending was lengthy and tedious, encumbering lenders with everincreasing costs and inefficiencies. The archaic process also made for a frustrating and unpleasant customer experience that reflected poorly on the loan originator. The launch of Day-1-Certainty technology in 2016 by Fannie Mae was a catalyst for an accelerated pace in digital transformation for mortgage companies. Combined with other key back-end technologies, this has enabled lenders to improve their operations, boost their to-market speed, and remain competitive. However, in the race to meet the expectations of technology-savvy borrowers, many aspects were often overlooked the power of the “customer experience.”

This is where California-based LenderHomePage stands out. LenderHomePage is a leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. The company offers an all-in-one platform that empowers mortgage companies to deliver a unified and cohesive consumer experience.

With a deep-rooted focus on customer experience, LenderHomePage is not only a pioneer in the digital mortgage space, but they’re also progressive in their approach of utilizing technology’s interface to influence engagement, increase brand loyalty, and drive the mortgage sale.

By enabling a user-friendly interviewstyle application, LenderHomePage simplifies the loan application process for the borrower. Instead of focusing on the back-end data exchange, the platform is geared toward delivering a superior user experience through an intuitive and simple user interface, making it highly distinguished.

The company’s robust integration sub-system is designed from the ground up to be extensible and acts as an abstraction layer. “With our platform, third-party integrations that used to take weeks can now be completed in days,” comments Rocky Foroutan, CEO of LenderHomePage. Additionally, the company’s platform also offers an entirely configurable milestonebased notification and messaging system for the loan team and the borrowers.

LenderHomePage serves independent mortgage brokers as well as national multi-branch lenders. “Whether you use a mobile application, website, or Point of Sale (POS) to offer digital mortgage services, our platform consolidates and provides everything under a single roof,” notes Foroutan.

Winner of MPA’s peer-voted 2021 Housing Industry Icon award, Foroutan founded the software company in 2003 from his small home office, building turnkey websites for mortgage brokers and loan officers. Over the years, LenderHomePage has grown to serve over 2,500 clients with an innovative, omni-channel digital platform.

Foroutan explains that one of the challenges that mortgage firms face is the necessity of going digital but lacking the time or money to do so. Then there are those that have already begun to pivot to a more digital methodology, but each component requires a separate login—be it a mobile app, website, or POS system. LenderHomePage resolves this by providing a customizable all-in-one digital mortgage platform with a single signon (SSO) feature. “Our SSO feature makes it easier for loan officers to log in and manage the various technology pieces while providing C-suite executives and branch managers with access to all of the data and insights into company performance,” adds Foroutan. “By the end of Q1 2022, we’re going to enable the mobile app for all of our POS users, helping them better serve their customers.”

Yet another challenge that modern lenders face is working with multiple thirdparty vendors that disconnect the process and ultimately hinder workflow. However, by combining all solutions in one tech stack, the LenderHomePage increases the overall efficiency of their clients and simplifies the onboarding and training process for loan officers helping them better serve their customers,” notes Foroutan.

Growing its reputation with each satisfied client, LenderHomePage experienced over 40 percent growth over the last two years and is on track to achieve another 50 percent growth year. The company was also selected by MPA Magazine as one of 2021’s Top Mortgage Employers, giving testament to its upward trajectory on all fronts.

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Company
LenderHomePage

Headquarters
Santa Ana, CA

Management
Rocky Foroutan, CEO

Description
LenderHomePage is the leading provider of a secure and compliant cloud-based digital mortgage platform that powers lender websites, mobile apps, and mortgage POS solutions. The company offers an all-in-one platform that empowers mortgage companies to deliver a unified and cohesive consumer experience. With a deep-rooted focus on customer experience, LenderHomePage is not only a pioneer in the digital mortgage space, but they’re also progressive in their approach of utilizing technology’s interface to influence engagement, increase brand loyalty, and drive the mortgage sale.